Care plans. It sounds more like health insurance than something for a website.
But think of it like this; Your business is like an organism. It lives, moves and grows. It can also get sick. When putting it that way, health insurance for your website doesn’t sound like such a bad idea.
In the same way that we regularly go to our doctor or dentist for routine checkups, a website care plan is a routine checkup for your website. We prioritise our health because, well, we want to live healthy, long lives. Similarly, the health of your business is paramount to building success. Benefit your websites – one of your most valuable assets.
Many clients come to us needing a website. We work closely with them to build a beautiful web presence that represents their business online, but once we’ve launched, they’re of the mindset that the task is complete. They’re aware that there might be an update from time to time, but in their mind, they see their website more like a printed brochure that will last them for years. Unfortunately, in today’s day and age, it’s a little more complicated than that.
The internet is an ever-growing creature. We get it! How many times have you heard someone say, ‘If facebook upgrades again, I’m going to scream!’ Yet it will, as will search engines, devices, phones and computers. The powers-to-be invent new systems, and old ones will become obsolete. It is what it is. Websites are constantly fighting against the perpetual tech industry.
It is a lot to manage for the average person, but it doesn’t need to be.
Here’s a cold hard fact: Your website needs to work for you and your business, and for that to continue to happen, it needs regular care and attention.
That’s where we come in. Hello Hudson has designed a range of Website Care Plans to help keep your site up-to-date, backed-up, optimised and secure. These plans all include regular reports sent directly to you, so you can see how your website is performing at a glance. You’ve invested – now let’s make sure it’s working for you.
Each of our plans also includes design and development support each month. Many of our clients find this useful in ensuring they are continuing to build their online presence and save costs long term.
Questions I'm often asked about Website Care Plans.
1. My website isn't that big or complicated. Do I still need a care plan?
No matter how small or uncomplicated your website might seem, there are still a number of moving parts that need constant attention. These all need regular maintenance, updates and monitoring help to keep it in tip-top shape.
2. Can't I just run the updates myself?
Depending on your level of technical know-how, this is an option. However, even amongst competent tech-heads, it can be a real time-waster. You save valuable time, gain quality assurance and spare yourself the upkeep nightmare by leaving it to a professional who can deal with a technical hiccup or two more easily.
3. Doesn't my hosting company do all that?
There are several hosting solutions out there that offer some of these services. It’s worth checking what they include to ensure you’re covered. Our Website Care Plans include hosting at no additional cost. On top of hosting, our plans include updates, security checks, uptime monitoring, regular reports, and monthly support, depending on the level of care you need.
4. OK. I'm convinced - but I can't spend big?
Just like health insurance – it’s not one-size-fits-all. With some websites, an extensive plan is a necessity. Many sites however only require base-level upkeep. Check out our options here – I’m sure there is one that suits you.
Your website is an investment in your business. Like all investments, proper care and attention is necessary to ensure it pays off.
Talk to us today about how we can help your website continue to build value into your business through our Website Care Plans