Your number one aim as a business owner is to sell something
Whether you sell actual products or offer a service, we want customers to buy into what we offer because they feel they can trust us to do what we say we do.
There are a million different ways to go about making a sale, but in this blog, I want to focus on your website’s role and share a few tips to help make it a powerful sales machine.
Are you ready for it?
1. It's not all about you
Your website is for your customer, not for you.
On a macro level, you most likely agree. When looking at the overall big picture, it’s clear your advertising is best when geared toward your potential client. However, when we start talking about things on a micro-level, we get a bit off track.
Ask yourself the question, “Does my website engage my ideal audience by addressing their queries and moving them closer to making a purchase?”
In other words, we need to switch our thinking from ‘what my business does’ to ‘what do my customers need.’
Your website should instil confidence in your client’s minds and ensure them of your ability to follow through.
2. Your customers have a problem, and you have the solution
Here’s an example. If I need a plumber because the hot water system isn’t working, I will go to Google, search ‘plumber’, and then click through to a plumber’s website.
I don’t need to know that your grandfather established your business in 1932. I mean, it’s lovely information but not essential information for your first impression.
You may ask, ‘But what about my history? It’s amazing where we’ve come from!’ True, but try reframing it with why you’ve been successful for so long.
Let’s take a look at our example of the plumber above:
“One of the biggest problems families face in the colder months is having a reliable hot water system. That’s why for over 40 years, Plumbers R US provide our customers with quality hot water products that suit your specific needs.”
This automatically creates credibility and gives your customer assurance while still giving some of your history lessons.
3. Keep your website design simple and easy to take action
4. Share social proof
We need to make sales to be successful...
To make sales, however, we need customers!
Our marketing efforts will have a greater impact as we shift our thinking from what we offer to what our customers need.