@pilates
Services
The brief
@Pilates 24/7 isn’t just a fitness brand – it’s a fast-scaling, tech-forward franchise shaking up the Pilates industry across Australia and beyond. After supporting their digital needs over the past six years, the team approached us with their biggest digital milestone yet: a full redesign and rebuild of their marketing website to match the growth, energy, and innovation of the brand.
The goal? To create a high-performance, future-proof site that not only showcases the @Pilates 24/7 story but makes it incredibly easy for users to explore studio locations, understand the model, and get excited about joining the movement – whether as a member or a franchise partner.
Our approach
With a deep understanding of the brand and a long-standing partnership under our belts, we approached this project with both excitement and strategy. Here’s how we tackled it:
Discovery & Alignment
We kicked things off with a clear vision session – aligning the website goals with @Pilates 24/7’s rapid expansion plans, including studio launches across Australia, NZ, and SE Asia.
UX-Led Design
Our team reimagined the site architecture and user journey from the ground up. Every page was designed to inspire action – from dynamic homepage storytelling to simplified studio discovery and lead capture.
Performance & Scalability
We built the new site using a lightweight, scalable framework optimised for speed, SEO, and mobile performance – a must for a growing fitness franchise.
Seamless Integrations
Behind the scenes, we streamlined key integrations with @Pilates’ booking platform, franchise enquiry flows, and video content, ensuring the tech experience matched the energy of the brand.
Visual Storytelling
With fresh photography, bold messaging, and immersive animations, the new site captures the essence of @Pilates 24/7 – vibrant, community-driven, and constantly moving forward.
The result
Visit the website
